Hi, My name is Dr. Neha Gupta and I belong to the Marketing field. I have a post graduation degree in Journalism and Mass Communication. I would like to expand my understanding of the field and complete my Ph.D. I have decided to continue my education in the subject to get a better theoretical foundation. Through Dr. Aastha Saxena's mentorship and guidance I have completed my Ph.D thesis entitled "Social Media Advertising for Small Scale Marketers : A Study on Instagram.